P.O. Box 463
Devault, PA 19432
610-983-4403 (PHONE)
610-983-9282 (FAX)
610-745-9089 (CELL)

jbw@thincow.com

Freelance Designer
December 2000 to present

Incorporated Thin Cow, Inc as a virtual advertising agency to offer small and mid-sized companies across the country an option that combines the cost- efficiency of freelancers with the service offerings typical of larger agencies.

Web Design Instructor
September 2003 to present

Teach a course in Basic Web Design. Courses are offered in the Spring and Fall.

Public Relations Director
November 2001 to October 2002

Created brand identity for the non-profit organization. Designed Web site interface and managed team of volunteers on continued maintenance. Designed and produced show booth materials to generate membership. Wrote press releases to successfully receive front page coverage in the Phoenix, mentions in the Philadelphia Inquirer and Montgomery Life, and radio interviews for WCOJ and the Brian Greenberg show on WNJC.

Web Design Instructor
December 2000 to March 2001

Taught a course in Basic Web Design as part of the Continuing Education curriculum. Received excellent student evaluations.

Public Relations Director and BearFacts Editor
September 1989 to May 1991

Wrote and designed all Residence Hall Association advertising and public relations materials. Wrote and designed BearFacts, a yearbook style introduction to Kutztown University.

Production Artist
September 1985 to January 1986

Worked as a production and paste-up artist in a work/study program.

Project Manager
September 1997 to August 1999

Launched a new Studios division and co-managed the team of up to 16 production and programming specialists. Although only 5% of total company employees, the Studios division brought in 20-25% of total company revenue each month.

New Media Producer
June 1996 to September 1997

Developed marketing strategies, designed interfaces, art directed graphics production, managed assets, wrote copy, and programmed web sites through direct client interaction. Managed designers and programmers as assigned to each project. Utilized and maintained both Mac OS and Windows platforms for Web site development. Most significant project was the Civil War Explorer, a touch screen kiosk on display in the visitor’s centers of Civil War battlefield parks across the country. Also designed and launched the award-winning Kingswood Kranium online humor magazine in May, 1995. Art Directed and produced monthly issues until December 1996. As one of the first advertising agency web sites on the internet, the Kranium was featured in Advertising Age and other industry publications.

Art Director
June 1995 to September 1997
Senior Graphic Designer
June 1993 to June 1995
Graphic Designer
June 1991 to June 1993

Designed brochures, posters, invitations, corporate identity programs, catalogs, direct mail and print ads through direct communication with clients in publishing, pharmaceutical, communications, and retail industries. Became expertly proficient in Macintosh software packages such as Quark XPress, Adobe Illustrator, and Adobe Photoshop, as well as many others.

Mechanical Artist, Junior Designer
University breaks: January 1988 to August 1990

Trained all art directors on the Macintosh system and available design software. Assisted with traditional production work for clients in banking, insurance, and legal fields. Assisted traffic department.

BFA Communication Design
May 1991

Foundation studies concentrated on traditional lettering, both calligraphy and classic typeface design and structure; and typography, learning typefaces and how to identify them. Other courses concerned photography, illustration, watercolor and life drawing. Workshops in corporate design, book design, package design, and campus graphics (print work for on campus events) complemented the strong emphasis on graphic design courses as an upperclassman.

Familiarity with Macintosh basics began two years before a Junior year course. Senior year design work utilized Mac design and technology whenever possible to work up thumbnails and pencil roughs, concentrating primarily on comparing Mac vs. traditional methods to find the most cost effective and expedient manner in which to get the desired quality of type and design.

Graduated cum laude.

Included in 1991 Edition of Who’s Who Among Students in American Universities and Colleges.

Member of the Student Advisory Council, a student think tank headed by the Vice President of Student Affairs.

Member of the National Residence Hall Honorary, and President of the Residence Hall Association.

Honorary member of Alpha Psi Omega, the National Honorary Theatre Fraternity