Richard L. Moore, President, CEORick has over 18 years of experience in advertising and publishing, not including court-mandated community service time. He has been associated with Kingswood since 1984, first in the position of intern/corporate whipping boy, and then as Vice President, Client Services.
In 1988, as a result of his ardent support of George Bush, he was appointed Executive Vice President, with overall responsibility for marketing, operations, and kinder, gentler advertising. Rick attained the position of President in a bloodless coup in 1989, and simply strongarmed his way to CEO in 1991. He is now responsible for all day-to-day activities at the agency. A guy named Lenny, who none of us has ever met, is reputed to be the night-time CEO.
Under Rick's very nose, Kingswood Advertising has rapidly expanded--growing in just six years--from $7 million in billings in 1988, to $40 million today. Actual collections, of course, are substantially less than that. Rick is an active participant in creative problem-solving for many of the agency's clients, although (and isn't this always the way?) we can't think of any specific clients or problems just now.
Rick last served as Director of Advertising, Promotional, and Editorial Services for a company we later discovered didn't exist. Prior to that, he filled account supervisory roles with Mel Richman Advertising for a variety of technical, pharmaceutical, medical, and general business-to-business accounts. Rick is an avid videotape renter and enjoys being told how great he is.
Howard C. Grant, Senior Vice PresidentHoward is the founder of the colony at Roanoke, Virginia as well as Grant Marketing Communications, an agency known for its award-winning work in consumer advertising, promotion, and packaging. Kingswood acquired Grant (the company, not the individual, since technically that would be illegal) earlier this year.
Some of Grant's (the company, not the individual, though he was surely instrumental) most highly regarded work over the years includes packaging for Kraft's Sealtest brand ice cream, development of the "Design" brand for Eberhard Faber, and creation of "Day One" software packaging. Lesser efforts include The Beanpole Bra and Elasticless Socks.
Prior to founding Grant (the company, not...oh...you get it) in 1976, Howard was vice president/creative director with N.W. Ayer, where he developed campaigns for God, Sealtest Ice Cream, motherhood, AT&T, patriotism, DeBeers Diamonds, DeDiamonds Beer, and the U.S. Army.
Edwin G. Dahl, Senior Vice President, Executive Art DirectorEd's 30-plus years of high-end graphic design experience began at TV Guide just 12 years ago. As ABC/Chilton's creative director (a position he demeaned himself greatly to get), he had the responsibility for overall design and print production of 22 four-color magazines each month. As ABC/Chilton did not design overalls at all in those days, that part of his job was pretty much a day at the beach. Ed likes to remind us that if these 22 magazines a month were placed end-to-end they would reach all the way to Jupiter, given enough months.
Ed is under the impression that he supervises Kingswood's design department, and oversees all aspects of design and production for our clients' advertising, direct response promotions, newsletters, corporate promotions, annual reports, product packaging, A/V materials, broadcast, and more. In fact, he is more likely to be found toasting bagels in the kitchen.
Ed has been at Kingswood since the mysterious disappearance of his predecessor in 1986. He enjoys camping, hunting, and saying the word "Spaniard."
Robert G. Eisenbrown, Vice PresidentBob's 10-plus years of successful publishing and marketing communications experience -- and breathtaking interpretive dance repertoire -- serve as a cornerstone to Kingswood's strong presence in marketing and selling through the mail.
A graduate of The Ed McMahon Direct Mail Academy in Burbank, California, Bob likes to relate the pathetic story that while all the other little boys were out playing baseball or forced to practice piano, he stayed in his room with charts and graphs formulating strategies and target groups for imaginary direct mail clients. You could say that Bob has sacrificed a healthy, well-rounded personality for the benefit of Kingswood and its clients.
His work history includes a stint at "PigSkins," the world's only all-pork-rind fast food franchise. No one here is exactly sure what a stint is, but we are all suitably impressed. At Kingswood, Bob manages the O'Malley's Real Italian Spaghetti account as well as heading Account Group A--known as "The Badgers." Under his tutelage, Account Group A has risen from an expansion team to playoff contender, just narrowly losing out to Rick's one-man "I'm the CEO" group.
Bob is married with one child that he's aware of, and enjoys smoking cigarettes and talking to himself alone in the dark.
Boyd Maits, Director of MultimediaBoyd spent 15 years completing 12 years of higher education in the psychedelic sixties, only to wind up designing, developing, and programming award-winning multimedia applications for Fortune 500 clients. Go figure.
He is of the opinion that anything he doesn't know is not worth knowing. This apparently includes tact, compassion, generosity, long division, and the basic requirements to keep department store goldfish alive for more than two days.
His expertise in creating programs for the telecommunications and technology marketplace compelled him to produce numerous projects for Bell Atlantic, AT&T, Raytheon, and RCA, among others. None of these projects had been authorized, and much legal maneuvering was required to keep Boyd out of Federal Advertising Prison.
Boyd claims to be seven inches taller than he actually is, and will freeze you with an icy glare if you dare to dispute him. In spite of his idiosyncrasies, he is a catalyst for good spirits at Kingswood, as virtually everyone here can do a hilarious impression of him.
He was a key member of the team (think of Deion Sanders and the Cowboys) that created and developed the Mannington Premiere Theatre, a groundbreaking interactive point-of-purchase kiosk application. Groundbreaking, in the sense that two of the kiosks fell 18 stories onto a crowded New York sidewalk; interactive, in that they hit (but did not seriously injure) several innocent passers-by.
Boyd is heavily involved in the occult as it relates to the implementation of online and Internet advertising. His duties also include meeting our clients' needs for electronic presentations, interactive applications, and CD-ROM programs for sales, marketing, and training. Hobbies include spouting off incoherently about Brazilian politics, and a disturbing compulsion to place non-food items into his new food dehydrator. Boyd believes himself to be the next logical step in the evolution of mankind, and has never been convicted of a serious crime
Walt Kuenstler, Vice President, Account SupervisorIn every successful organization there is one person whose desire, ability, and drive set a standard which inspires his or her colleagues to exceptional performance. But let's talk about Walt for a minute.
A 1971 graduate of the University of Pennsylvania where he majored in civil disobedience and avoiding class, Walt lives with his current wife in the Philadelphia suburbs. He and his former wife have a place at the Jersey shore. His early career in advertising was marked by fits of ill-temper and an inability to pronounce "Ha”gan-D”azs." It was while working in the media department at McCann-Erickson / New York that he pioneered the use of flatulence as a tool in rate negotiations. Subsequent years found him holding and losing a series of marketing management jobs for prestigious companies such as The New York Times, CBS, Ziff-Davis and Playboy. Discharged as Playboy's marketing director after failing to keep his fluffy tail neat, he ended up as a founding partner of Philadelphia's Concept Three.
At Kingswood, Walt handles a variety of key assignments. While not actually permitted client contact, he does meter much of our outgoing mail. Walt plays a central role in helping Kingswood master the emerging electronic technologies, evidenced by his unflinching willingness to tackle the most stubborn paper jam.
Deborah Cenci, Vice President, Account CoordinationHeading up Kingswood's account coordination services area, Deb has more than 20 years of experience in meeting and serving clients' marketing, design, and production needs. She achieved her position after winning an arduous coordination competition which included the rubbing the tummy and head test, ice ballet, balancing spinning plates on sticks, and a marathon "Row, Row, Row Your Boat" elimination tournament. We honestly feel that Deb is one of the ten most coordinated people in North America.
Her background includes work on corporate publications, sales literature, advertising on fortune cookies ("You will meet a good-looking stranger -- get 15% off Atomic Mace at Stone's Department Store!"), broadcast, and sales promotion. Deb has said many times that until you can design, produce, and market a client's product in a successful, rewarding campaign...you are a slime ball and a complete waste of human skin. That may seem harsh, but this is advertising, not some delicate profession like butcher, divorce attorney, or mercenary warrior.
Deb oversees the account traffic and information coordination for all of Kingswood's clients. Without her, we feel that our accounts would crash into each other and our information would be awkward and gawky. She is married, with two children, and never spits, curses, or speaks a foreign language at important meetings.
Jack Bachinsky, Senior Account Executive, Junior C.E.O.Jack comes to Kingswood after a short stay at a far less prominent agency where he was in charge of naming products. He was singularly responsible for accounts which included Berringer's Brown Goo Toothpaste, Scurvi ... the Down and Dirty Cola Treat, and My God Is That Your Breath Spray? Jack names no products here.
Born to advertise, Jack exhibits incredible instincts and an uncanny knack for product placement. We have him to thank for the happy fact that wherever you find spoons for sale, you will almost certainly find forks as well. A large tire manufacturer had been having no luck moving its product in the traditional outlets -- toy stores, supermarkets, and bridal shops. Jack's approach: try to design a delivery system wherein the consumer would more logically be expected to be in the frame of mind to purchase tires. Today it seems obvious that auto parts stores, garages, and virtual "tire emporiums" are the way to go. It was not always so.
Jack's genius extends to the "sell point," too. It was he who first realized that people would be more likely to buy bathroom tissue that was described as "facial quality" even though that is quite far from where the majority of that particular item is employed. Though not perfect (his "Good to the Last Smidgen" idea lost Kingswood the Maxwell House account, and he foolishly accepted the meaningless title of "Junior C.E.O." in lieu of a raise) Jack Bachinsky is a marvelous asset to the agency and a damned fine looking man, if you like that type.
Susan Denby, Senior Account ExecutiveSue, although quite a petite woman, has an extensive background in account management -- working for clients in the fields of education, pharmaceuticals, bizarre religious cults, medical, publishing, worm breeding, and dental product manufacturing. In over seven years at Kingswood, she has directed large-scale campaigns for our biggest clients, formulated and executed sales strategies, and voted in two presidential elections.
As a young girl, Sue once killed a bear with her...no, wait...that was Davey Crockett or Daniel Boone...well, Fess Parker, anyway...but we digress. Working early in her career as an accomplished art director and designer, Sue directed Art Fleming on the original "Jeopardy" and designed more than one of the famous psychedelic posters that some guy named Peter Max took credit for. At Kingswood, she has developed considerable expertise in promoting products and services to consumer, business-to-business, and nonprofit markets.
Sue's dream is to one day win the lottery, or failing that, manage the New York Yankees.
Jacquelynn Beckers, Art DirectorRight up front, we'll admit that Jacq Beckers has a short attention span. Like many of us here, she has turned this seeming liability into a remarkable asset. Having lost interest in every subject taught after first grade, she was restricted to careers that valued "cut & paste" skills. Kutztown University, known worldwide as "The Harvard of Cut & Paste," was there to fine tune her natural abilities as a member of its Communication Design Program. Through marginal study and a complex strategy of avoiding math and science courses, Jacq was able to graduate cum laude and be listed in 1990-91 Who's Who Among Students in American Colleges & Universities. This sounded very impressive on her resume, particularly given the fact that many Kingswood applicants at that time had been listed in that year's Who's That With The Gun Running Through The Bus Station Scaring Everybody.
And so she began at Kingswood as a graphic designer. Here, where computers do all the cut and paste duties (and actually much of the designing), Jacq was free to socialize and play computer solitaire. With computer upgrades came promotion to senior graphic designer and Myst. Now on a Power Mac, Ms. Beckers is art director for Kingswood Kranium as well as many of our most valued accounts, which she designs under the pretentious pseudonym of "Daphne DuMaupier Lacroix."
As one of the few females on Kranium's creative team, she considers herself the driving force behind its success. Considering her affinity for shotguns, pool halls, and home brew, we are not about to argue with her.
Mady Keating, Creative GeneralistMady has been with Kingswood for many years. So many years, in fact, that she boasts the most difficult-to-pin-down job title in company history. As in many business entities, Kingswood employees start out with very specific descriptions as to their duties. Account executive, traffic coordinator, copywriter, proofreader... these are all fine and vital positions at an advertising agency. As time goes on, performance reviews beget promotions. Promotions beget new job titles. New job titles beget ambiguity. Ambiguity begets deniability. Deniability begets longevity. But we digress.
Through the rise of the Kingswood organization, Mady has been a constant of reliability and expertise. She solves problems ranging from "How will our client's goals be best realized in the multimedia backdrop of the modern communication phenomenon?" to "Who keeps taking my Yoo-Hoo from the fridge?". By the way, the answers to those two particular problems are "We'll tell you when you sign on with us," and "Lenny."
Perhaps the most important trait that Mady brings to the Kingswood family is her desperate need to work. No one is more willing to put in the extra hours. No one is as consumed by the concept of a good day's work for a good day's pay. We can trace this almost Puritan work ethic to two sources ... 1) she was raised in a hard-working, honorable, blue-collar family setting; and 2) she is hopelessly addicted to shopping on QVC.
In short, Mady Keating is the just the sort of employee Kingswood is banking on to help us lead the way into the next century. At least as long as her cable TV is connected.
Anne Kirschner, Account Service CoordinatorAnne joined Kingswood in 1971 (or for the vast majority of you Internet surfers, in that hazy, ill-defined post-World War I period of the 20th century before you were born). Over her many years of service to this organization, she has become the backbone upon which the Kingswood philosophy of client satisfaction is based. (For the tonsils, index finger, and knee upon which the Kingswood philosophy is based, see Bachinsky, Kuenstler, and Denby below.)
Of course, those were different times, and she began here as a simple mime, entertaining anyone fortunate enough to be waiting in the lobby. Anne has always put everything she has into her work, so it was not long before she had risen to the level of "Nursemaid to the Vice Presidents." In this position, she admirably performed duties like washing their coffee mugs, spousal screening, and explaining that the photocopying machine just needed toner and didn't hate them personally.
As Kingswood evolved, so did Anne. By 1987, she had literally mutated eyes in the back of her head to ward off potential backstabbers as she rose up the corporate ladder. Today, she not only works harder than anyone in the company to ensure that a client's goals are met, she sets a tone of excellence that most of us find impossible to equal. And so we just give up and let her do all the work.
TOP
Doing What We Do
The following offers a brief look at what makes Kingswood the agency it is today. Of course it is impossible to capture all our brilliance, all our capabilities, our range, depth, versatility, and general good looks with mere words and pictures. That would be like trying to convince you to buy something based simply on its advertising. And only a fool would fall for that, right? Heck, I never look at ads anyway. No one ever falls for that stuff.
Introduction to Kingswood: How you doin?Our Mission: Take off 0600 hours. Rendezvous with fighter escort over the Channel at 0645. Proceed heading 241 to Focke-Wolfe assembly plant at Munich. On return trip, attack targets of opportunity. ETA home base 1145.
Our Approach: Hey sailor, want a date?
Our Corporate Philosophy: It is better to be rich and healthy than poor and sick.
Our Commitment: While never actually committed, Walt did go away for that 30 day Betty Ford program.
Key Clients: Yale. Schlage.
The Kingswood Method: Kingswood doesn't have clients. We have partners. The relationship with our partners is sacred, a holy union blessed by a power greater than ourselves. We care for our partners professionally, and cherish the personal friendships that so often grow from our working together. In some cases, we will move in with you. If necessary, we will simply maintain an apartment nearby. Whatever works best.
Approach to Media Planning: Timeworn measurements of reach, frequency, and efficiency are no longer adequate in today's lightening-paced media universe. A dazzling array of new media options--cable, superstations, The Internet, direct TV, Jenny Jones--render traditional media evaluation tools useless. At Kingswood we've found it easiest to simply select the media offering the best lunches, junkets, and T-shirts. Heck, if they can afford to spend that kind of money, they must be doing something right!
Creative Creed: When you come right down to it, creative brilliance is at the heart of all great advertising. At Kingswood, we are confident we will recognize that genius when we finally see it in our work. And that's a promise!
Cost and Fees: Gone are the days when a simple 15% mark-up on media was sufficient agency compensation. Today, Kingswood offers a bewildering array of compensation options designed to maximize revenue from any client situation. Our financial professionals specialize in structuring fee arrangements that will truly astound you.
What Our Clients Say About Kingswood:"I can't believe I actually paid for this!"
"Which part is the copy?"
"Hey, who faked my initials in the approval box?"
"Do you have any other art directors?"
"You mean this is already printed?"
TOP SAQ (Answers to Seldom Asked Questions)
This is the part of Kranium where we tell you about Kingswood.Of course, what can we possibly say about our advertising agency that hasn't been said about every other agency 2,000,000 times before? We won the Nobel Advertising Prize? We're the agency that's responsible for the popularity of sex? We clean and we disinfect? None of this is true. Its tough to come up with something fresh and new, but--well, to be honest, the boss says we have to at least mention things about the agency. So here goes:
Kingswood is a full-service advertising agency.
Don't you just hate those ad agencies that offer, like, one service--tree surgery, peanut promos, or rodent advertising, for example? Actually, we can tell you we'd be happy to offer a single service, too, if that's what you'd like to hear us say.
We're located in the heart of beautiful downtown Ardmore, Pennsylvania--a sleepy hamlet just ten miles west of center-city Philadelphia.
Many of you have heard about Philadelphia. Those of you who haven't, might actually want to visit.
We serve clients in consumer, publishing, healthcare, technical, pharmaceutical, and educational markets.
People often ask, "Uh, Kingswood--is there anybody you won't represent?" Why yes, frankly, we refuse to handle people who can't, or simply won't, pay us--whether we deserve compensation or not. Like Major League Baseball, this is a business, not some stinkin' game!
Our services include print and broadcast advertising, public relations, collateral development, sales promotions, direct-response programs, corporate communications, and interactive electronic promotions.
For those of you with high blood/alcohol levels, we should point out that you're interacting with an electronic promotion right now. For an explanation of collateral, see us when you sober up.
In short, since we offer you the complete range of marketing communications strategies and tactics--we can choose which ones are really right for your product or company.
What'd you think we'd say--"Hey, when it comes to advertising, we take a shot in the dark?" We recommend the strategies that will help you do whatever the heck it is you're trying to do. Naturally, all things being equal, the marketing communications strategies and tactics we choose will be those that enable us to achieve the highest mark-ups.
To sum up: We blend a high level of marketing savvy with just the right amount of creative intuition, and mix in great service. You get solid advertising, at a good price. Advertising that really works!
You see, we're making a kind of recipe analogy here. This is just the sort of thing you can expect us to do for you--like it or not.
TOP
Parietal Partitions :
:
Synapses ::
Gray Matter
Frontal Lobe ::
Temporal Lobe ::
Leopold & Loeb
Brain Tumor ::
Personality Disorders
Cerebrum ::
Shock Therapy ::
Psychogenic Fugue
Long Term Memory ::
Spinal Cord ::
Corporate Callosum
Please send comments, questions and suggestions to our
webczar@kingswood.com
©1996 by Kingswood Interactive, a division of
Kingswood Advertising, Inc.