Jacquelynn Beckers

​Founder & President, Thin Cow, Inc.

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Jacque’s career began in the mid-1980s, trained in traditional paste-up and mechanical production skills that evolved alongside the rise of digital design. After graduating in Communication Design from Kutztown University, she quickly advanced through roles in Philadelphia-area agencies, earning a reputation for both creative quality and operational precision. As an Art Director at Kingswood Advertising, she led campaigns for clients including Wyeth Pharmaceuticals, Wiley Law Publishing, and the American Academy of Pediatrics.

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In the early 1990s, Jacque helped launch Kingswood Interactive, one of the region’s early ventures into web and multimedia development. She went on to build USI Studios, a boutique web development division within US Interactive that specialized in small, high-efficiency teams delivering big results. In 2 years, USI Studios became a major revenue contributor —responsible for 20–25% of USI’s monthly income with only 5% of the headcount.

 

In founding Thin Cow, Jacque brought the same streamlined, results-driven model to clients seeking custom brand, print, and digital marketing solutions without the overhead or excess. She continues to serve as the lead strategist, account executive, and creative director for every project — assembling specialized teams as needed, but maintaining a hands-on role from start to finish.

 

Outside the office, Jacque enjoys riding her motorcyles, fishing, hiking, swimming, and pursuing her creative side through pottery, painting and various crafts. Her pets include a limited number of cats and a few too many fishtanks.

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